I titled this post “The Road Less Traveled” because in my experience, companies that exude the highest standards of ethics and morality while producing a wonderful product that consumers rave about it is rare. I am very happy to announce my partnership with Halal food company Saffron Road on the Club Halal Tour of the Western United States. I will be traveling (camera in hand) with Imam Dawud Yasin on a three week tour helping to promote the Saffron Road product release in Costco stores in San Francisco, San Diego, Phoenix, and Denver.
The Saffron Road tour is a very exciting initiative for me. In the past I, myself, have been skeptical of the meat and poultry industry for many reasons. We live in a time where corporate scandals and mistreatment of animals dominate the food industry media and so it’s very refreshing to see that Saffron Road has created a brand that embodies ethical consumerism, all-natural, anti-biotic free products harvested on family owned farms. After personally visiting the farms, I saw firsthand the amount of care and concern Saffron Road has not only for the animals, local farmers, and the environment, but also for maintaining the highest Islamic principles of Halal. I’m positive that Saffron Road is setting the ethical standard of Halal for the American Muslim community.
The fact that the animals are raised with Certified Humane standards, no antibiotics are used, that great care is shown for the local farmers that raise the animals, that the animals are slaughtered according to the highest standards of Islamic jurisprudence and the simple fact that the finished product tastes amazing… are all reasons why I am excited to support this initiative.
I’ll be posting our tour dates and locations in the next few days. Please come out and show your support and receive discount coupons, win t-shirts, and learn firsthand what it means to be on the Saffron Road.